Case Study

Airline Google Ad campaign

The client...

The client is one of the largest airline operators in the UK. Due to confidentiality we will not name the client in this case study.

The brief...

The client required copy to be localised for online Google Ad campaigns which would be rolled out internationally. The copy had to remain within a specific character limit and remain true to the original text, capturing reader’s attention immediately.

The solution...

We chose SEO and online marketing translators to work on this project. Seven languages were required in total, including languages that are read from right to left and others that are non Latin character languages. This project was viewed as an exciting challenge by our translators, who enjoyed translating the copy and fitting it back into the restrictive character counts – a challenge for any translator when language expands by up to 30% through translation! The copy was provided in an easy to use format and the client was able to apply this quickly and easily to their ad campaigns.

The results...

The client launched their ad campaign this month and local versions of adverts were displayed in many countries worldwide as part of Google Ad campaigns.

For more information about how we can help you with your international online advertising please contact us!